The FI decision process

Every important question has a visible branch.

FI does not treat every article as an opportunity. It tests relevance, verifies evidence, checks fit, finds a reachable owner, waits for your decision, and records what happened.

FIG. 01 · End-to-end decision flow

YES / NO PATHS · HOLD STATES · OWNER GATES
A · CUSTOMER CONTROL + SOURCE WORLDB · FI DECISION ENGINEC · HUMAN EXECUTION + LEARNING Customer defines searchindustry · company · event starterICP · geography · service fitFI monitors sourcesnews · permits · hiring · releasessites · feeds · pasted inputSignal arrivesarticle / filing / announcementraw evidence + timestamp Create event recordnormalize · dedupe · classifyattach source and account Relevant to customer?industry / service / timingYESNOArchive / monitorKeep evidence in memoryno sales packet createdrevisit if rules change Verify eventcompare sources · timestampfact / inference / confidence Evidence sufficient?source quality / corroborationYESNOResearch morefind confirming sourcesor mark low confidence Resolve organizationparent · subsidiary · divisionfacility · supplier · customer Commercial fit?need matches customer offerYESNOStore as intelligenceretain account contextdo not force a lead Infer need + expand graphcapacity · project · recoverysuppliers · related programs Find owner contactsdepartment · title · locationpublic paths + evidence Reachable owner found?enough data to actYESNOExpand researchnew sources · related entityreturn to contact search Generate execution packetwhy now · opener · questionsevidence · next action Owner decisionapprove · revise · rejectonly owner changes mode APPROVE → REP EXECUTESREVISE / REJECT → RETURN TO PACKET Record outcomereply · meeting · quote · winno fit · timing · lossoutcome improves future ranking
Process flowApproved executionResearch / owner decisionNO / hold / return path
This is the actual decision loop: a NO answer does not disappear. It becomes a defined state—archive, research more, store as intelligence, expand the graph, or return for revision—so FI keeps learning without creating bad outreach.
Interactive walkthrough

Inspect a step with a real starting event.

The result is an execution-ready opportunity.

Not another article list. A focused brief with the exact event, company or entity, likely owner, evidence, opening question, and next action.

WHY NOWevent and timing
WHOdepartment and contact paths
WHAT TO SAYevidence-backed opener
WHAT NEXTreview, execute, record